You get a 'peak of inflated expectations', where people think this new thing is going to bring world peace but inevitably it doesn't. Quickly there is a lot of excitement about the innovation and its potential. Jackie Fenn: The hype cycle is a common pattern we see in technology, and in innovation more broadly, where something launches an innovation into people's awareness – an 'innovation trigger'. VB: What is the hype cycle and why do we need to master it? When we saw our clients start to use it for business decisions we moved to the special report, and a comprehensive approach to applying it. And then other analysts within Gartner started using the concept in their areas of specialization. It was only when a couple of our clients asked whether we were going to update the Hype Cycle paper the following year that we started doing it annually. I put it out as an observation of a repeating pattern that happened in technology, and I populated the shape of the hype cycle curve with some examples of technologies. VB: When you observed a common pattern in emerging technologies and published "When to Leap on the Hype Cycle" in 1995, the year after you joined Gartner Research, were you aware this was a major discovery? And did you anticipate it would become one of Gartner's research methodologies in its consulting practice? Their work is published as 'Gartner Research'.) Gartner Fellows are appointed for two years, and for that period of time they are able to research and develop high-impact ideas. (Vern's note: Gartner indicates it awards the title "Fellow" to a select number of its best and brightest. It's the honor that is bestowed on a few analysts, who then work to drive leadership within Gartner even higher. Jackie Fenn: A Gartner fellow is a role at Gartner Research where analysts are being recognized for thought leadership, being a consistent innovator, and doing research that goes above and beyond the normal high standards at Gartner. What does it mean to be a "Gartner Fellow"? Vern Burkhardt (VB): You are a Vice President and Gartner Fellow at Gartner Research. Knowing how the hype cycle works can help us avoid its traps, and also open opportunities for individuals and companies. It's tied to the human emotional response to the new and novel. The hype cycle occurs with almost every innovation.
0 kommentar(er)
