However, it’s not necessary that the highest bid wins.
The Google AdWords marketplaces work like an auction where people bid for clicks. Since the platform runs on pay-per-click (PPC) advertising, you have to pay only when a visitor clicks your ad. Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page. Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page.
Read How Does Google AdWords Work? The Basics of Google Ads
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